Since 2014, Eric’s work places strategic emphasis on bolstering Black identity through various personal and professional projects, from award-winning photojournalism to data-driven tech campaigns designed to shift cultural paradigms.
Go Back To Africa A Cannes Lions Grand Prix-award winning campaign that flipped hate speech on its head, transforming data and prejudice into powerful visual love letters to the African diaspora.
Black Elevation Map Named ADCOLOR and Adweek’s Campaign of the Year, this data-rich digital experience used technology, cartography, and culture to spotlight over 30,000 Black landmarks across America.
See You There A visually rich international tourism campaign that championed cross-cultural dialogue and received top honors from the Canadian Marketing Association and Fast Company.
Where We Bloom (Photography Project)
Because joy is a form of resistance, and Black people continue to thrive, no matter the soil. This collection captures vibrant moments of Black joy around the world: unfiltered, unforced, and full of life. From city streets to coastal shores, Where We Bloom honors the beauty of Black people thriving across continents.
The Story of Adesuwa (NFT Project)
This NFT project brilliantly collapses timelines: classical antiquity, African mythology, and crypto futurism into a single form. It challenges audiences to rethink what value looks like, who defines it, and how it transforms. Adesuwa doesn’t just shape-shift, she value-shifts.
Marché L'afrique (Coming Soon)
At Marché L'afrique each item is a testament to heritage, artistry, and intentional design. A contemporary luxury interiors brand redefining global sophistication through the soul of African craftsmanship. We work in collaboration with master artisans across the continent—from the bronze casters of Benin to the hand weavers of Senegal.
